Once fielding wraps, Knit’s AI gets to work across both your quant and qual data simultaneously, guided by your Analysis Plan. From custom cuts to theme tagging, every insight is cited and sourced, so you can stand behind the work without digging through the underlying data yourself (unless you want to).

Knit analyzes your quant data across every cohort, cut, and segment you care about — supporting 100+ question types. Guided by your Analysis Plan, every chart and summary can be generated immediately after fielding closes.

### Summaries

* Cuts & Segments  
* Statistical Significance  
* Charts & Crosstabs

Knit generates a summary and topline highlight for your quant data — with AI rationale explaining how each finding was reached, so you can inspect and defend the work.

Your key cohorts, cuts, and segments are automatically prepped and visualized — no manual setup, no waiting. Dive in the moment your data is ready.

Knit flags findings with statistical significance so you know which results are meaningful and which aren’t, giving you the confidence to make decisions.

Every chart and crosstab is built to your research best practices, so the visualization matches how you actually think about and present your data.

Knit analyzes hours of video responses and open-ends in minutes — surfacing themes, subthemes, and the human context behind your quant findings. Qual at scale, without the manual lift.

### Summaries  
Knit generates a summary and topline highlight for your qual data, with rationale explaining what the AI found and why it matters, so every insight is traceable.

### Theme Generation  
Knit’s AI Contextual Analysis™ automatically groups your qual responses into themes and subthemes, so patterns surface in minutes, not after days of manual coding.

### Transcripts & Citations  
Every qual insight is backed by AI-generated transcripts and direct citations, so you can trace any finding back to the source and share it with confidence.

### Cut by Quant  
Filter your qual data by quant responses to tap into the true power of combined quant + qual. Segment video and open-end feedback by any quant variable to get the “what” and “why” in a single view.

### Analysis Plan  
Before analysis begins, Knit generates a custom Analysis Plan — outlining the cohorts, cuts, and directives that guide what gets surfaced in your report. Direction built in from the start.

### Drill-Down  
Want to explore beyond what Knit surfaced? Dive into the Data Explorer and uncover new quant or qual insights on your own terms, always just a click away.

### Ask Knit  
Ask any follow-up question about your data and get a complete answer — headline, visualization, summary, and rationale — in minutes.

### Data Upload  
Already sitting on survey data that hasn’t been analyzed? Upload quant responses or open-ends directly into Knit and get decision-ready insights in minutes — no re-fielding required.

Learn how NASCAR gathered, cut, and analyzed fan and non-fan input at scale to guide its in-season tournament launch strategy with the help of Knit.

### Survey Creation  
Brief to questionnaire in minutes — AI-drafted, reviewed, programmed, and launched within a day.  
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### Sample & Fielding  
Bring your own audience or tap 65M+ vetted respondents. Knit handles fielding end-to-end.  
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### Reporting  
A fully structured, branded report with high-quality insights. Export to PowerPoint or Google Slides in one click.  
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See how Knit turns fielded data into a story, with quant and qual in a single study.