# Main Content

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Get instant answers from your quant data across multiple cuts and segments with Knit's quant analysis – supporting 100+ question varieties.

## Summaries

- Instantly make sense of all your quant data with a Knit-generated summary, topline highlight and even rationale justifying each analysis conducted.

### Cuts & Segments

- Get an immediate view and analysis of all your key cohorts, cuts, and segments – all prepped and visualized by Knit.

### Statistical Significance

- Review insights with confidence as Knit differentiates and calls out findings with statistical significance to back more sound decisions.

### Charts & Crosstabs

- Visualize data to drive impact as Knit leverages your best practices to present every chart and crosstab in the most meaningful way possible.

Make qual-at-scale a true possibility with Knit's ability to analyze hours and hours of Video and OE data in minutes.

## Summaries

- Instantly make sense of all your qual data with a Knit-generated summary, topline highlight and even rationale justifying each analysis conducted.

### Theme Generation

- Visualize your qual feedback with ease and Knit uses AI Contextual Analysis™ to group themes and subthemes for you to explore with a single click.

### Transcripts & Citations

- Explore your qual data for yourself with AI-generated transcripts and citations backing every insight & summary provided.

### Cut by Quant

- Tap into the true power of combined Quant + Qual by digging deeper into your qual data with custom cuts and quant-question segmentation and filtering.

## Analysis Plan

Guide Knit’s AI through your custom-generated Analysis Plan– outlining key cohorts and analysis directives to ensure Knit uncovers the insights that matter to you most.

## Drill-Down

Dive deeper into the data for yourself to uncover new quant or qual insights – always just a click away.

## Ask Knit

Ask Knit any question about your quant or qual data, and get an answer – complete with a headline, visualization, summary and rationale – within minutes.

## Data Upload

Make sense out of your existing data in no time, by uploading quant or open-ends directly into Knit for Report-Ready Insights in minutes.

Learn how NASCAR gathered, cut, and analyzed fan and non-fan input at scale to guide its in-season tournament launch strategy with the help of Knit.

Check out Knit’s Researcher-Driven AI Platform in action.

### Survey Creation

Give Knit your research objectives and get an editable questionnaire in minutes.

### Sample & Fielding

Field with your own panel or customer list, or let us find respondents from our extensive list of panel partners.

### Analysis

Review key insights uncovered by Knit across both Quant & Qual data, dive deeper yourself, or ask Knit to answer any follow up questions you have along the way.

### Reporting

Tell your story to drive real impact by presenting directly from Knit or export your key insights directly into Powerpoint.