Knit handles the full research process — brief to report — with your dedicated researcher and our AI working together at every step.

Every project follows the same end-to-end process — researcher-led from the start, AI-powered throughout, and ready to share at the end.

#### **Scoping**

Your dedicated Knit researcher leads a scoping call to understand your objectives, audience, and business context. A Research Brief is generated from that conversation — setting the hypothesis, scope, and success criteria that guide every output that follows.

#### **Questionnaire**

Knit’s AI drafts a questionnaire built on your Research Brief — customized to your use case and past research. Your researcher collaborates with you to finalize, and your survey can be programmed and ready to launch the next day.

#### **Analysis Plan**

Before fielding wraps, Knit generates an Analysis Plan outlining the key cohorts, cuts, and questions that matter most to your objectives — so analysis starts with direction, not a blank slate.

#### **Fielding**

Bring your own audience or tap our global panel of 65M+ vetted respondents. Knit handles fielding and keeps you in the loop — no chasing, no guesswork.

#### **Report**

Knit generates a fully structured, branded report — complete with charts, headlines, and key takeaways across all your research objectives that’s ready for your last mile thinking. Every output reflects the expertise of Knit’s researchers. Dive deeper in the Data Explorer or ask Knit follow-up questions on the spot.

#### **Share**

Share a summarized report memo or export to PowerPoint or Google Slides. The structure, the charts, the headlines are done — so you can focus on the last mile thinking, not the formatting.

Every Knit project begins with a scoping call with your dedicated researcher. From there, AI generates a Research Brief — the foundation that makes every output relevant to your actual business question, not just the survey topic. The brief defines your audience, objectives, hypotheses, and deliverable expectations, so your researcher and the AI are working toward the same goal from day one. In addition, you can share past research, brand guidelines, or examples of reports you love, and our AI will take those into account so every study reflects your unique business context.

Tell Knit your objectives and your dedicated researcher gets to work — leveraging AI to draft a questionnaire that builds on your Research Brief and past research. Review, edit, and approve in a doc-style editor. Once approved, your survey can be programmed and ready for launch the next day.

Whether you bring your own audience or tap our global panel of 65M+ vetted respondents, Knit handles fielding end-to-end. Custom screeners, real-time status updates, and video validation to make sure the people answering your questions are who they say they are.

Once fielding wraps, Knit's AI gets to work across both your quant and qual data — guided by your Knit generated analysis plan. Key cuts, charts, themes, sub-themes, and video summaries are ready when you are. Every insight is cited and sourced so you can stand behind the work. Dive deeper in the Data Explorer or ask Knit follow-up questions on the spot.

Knit generates a fully structured, branded report — complete with charts, headlines, and key takeaways for all your research objectives. Because a researcher has been with you every step of the way, you can feel confident in exporting to PowerPoint or Google Slides knowing insights reflect deep expertise, all you have to do is land it with the business.

"Knit has enabled us to expedite studies and streamline analysis by rapidly recruiting panels and leveraging AI for result assessment. This platform has been instrumental in conducting research efficiently for ourselves and our clients."

Want to know what it looks like to work with an AI-Native Research Agency?

Book a 30-minute demo and we’ll walk you through a real study — from brief to report — so you can see exactly how Knit works before you commit to anything.