TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS

Get an inside look at how Knit's Researcher-Driven AI is fueling insights for some of the world’s most innovative companies.

TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS

Featured Case Study

Learn how NASCAR gathered, cut, and analyzed fan and non-fan input at scale to guide its in-season tournament launch strategy with the help of Knit.

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Knit | Mars Wrigley Customer Testimonial 2025 - YouTube

Cassie Jackson

Regional Manager, Innovation Insights
Knit | Overtime Customer Testimonial 2025 - YouTube

Neil Solanky & Mary Elizabeth Ward

Insights & Research Leads
Knit | Foot Locker Customer Testimonial 2025 - YouTube

Rob Vucinic

Senior Manager, Global Consumer Insights
Customer spotlight

How the world's best researchers are using Knit

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From building brand strategy to concept testing creative, get a peek into how others are using Knit to innovate and learn on a daily basis.

How Mars Wrigley used Knit to get deep insights 6X faster

Mars Wrigley is a multi-billion-dollar global company that owns over 50 brands across petcare, snacking, food & nutrition.

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How NASCAR leverages fan and non-fan insights to optimize its in-season tournament launch strategy

Learn how NASCAR gathered, cut, and analyzed fan and non-fan input at scale to guide its in-season tournament launch strategy with the help of Knit.

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How JBL Speakers concept tests its content with video feedback to better engage its target consumers

Learn how JBL concept tested its video content series through quantitative consumer preferences and in-depth video feedback with the help of Knit

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How Overtime measures its QSR Partner’s brand lift following branded content campaign

Learn how Overtime went beyond measuring just brand lift to identify purchase intent and campaign improvements to grow its partnership with a major QSR brand with the help of Knit.

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How APB uses consumer insights to optimize current and future product offerings

Learn how APB was able to align their product strategy with consumer expectations, and create targeted marketing strategies with valuable data.

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How the Aluminum Association Perfected Brand Messaging through Qual + Quant At Scale

Learn how The Aluminum Association used Knit’s insights to refine messaging, improving consumer awareness and industry engagement in just a week.

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The Fertilizer Institute assesses brand perception to uplevel its marketing efforts

Learn how The Fertilizer Institute improved its marketing with Knit’s insights, increasing clicks by 14%, engagement by 130%, and impressions by 62%—all without a bigger budget.

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What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.”

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Knit’s ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research.”

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Knit has enabled us to expedite studies and streamline analysis by rapidly recruiting panels and leveraging AI for result assessment. This platform has been instrumental in conducting research efficiently for ourselves and our clients.

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Knit is an efficient and collaborative company that helps us maximize our research budget, while also providing us with AI research capabilities in an easy to use and understand way.

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We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”

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Putting it simply, "AI-Powered Insights" solutions are falling short. Unintuitive. Inefficient. Uncontrollable – removing the researcher from the parts that matter most. At Knit, we believe in a different path – one that begins with you. Meet Researcher-Driven Al.

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