Get an inside look at how Knit's Researcher-Driven AI is fueling insights for some of the world’s most innovative companies.

## TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS

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### Featured Case Study

Learn how NASCAR gathered, cut, and analyzed fan and non-fan input at scale to guide its in-season tournament launch strategy with the help of Knit.

[See full case study](https://goknit.com/case-studies/nascar)

### Customer spotlight

## How the world's best researchers are using Knit

From building brand strategy to concept testing creative, get a peek into how others are using Knit to innovate and learn on a daily basis.

### Mars Wrigley Case Study

Mars Wrigley is a multi-billion-dollar global company that owns over 50 brands across petcare, snacking, food & nutrition.

[See Full Case Study](https://goknit.com/case-studies/mars)

### NASCAR Case Study

How NASCAR leverages fan and non-fan insights to optimize its in-season tournament launch strategy.

[Learn how NASCAR gathered, cut, and analyzed fan and non-fan input](https://goknit.com/case-studies/nascar)

### JBL Case Study

How JBL Speakers concept tests its content with video feedback to better engage its target consumers.

[Learn how JBL concept tested its video content series](https://goknit.com/case-studies/jbl)

### Overtime Case Study

How Overtime measures its QSR Partner’s brand lift following branded content campaign.

[Learn how Overtime went beyond measuring just brand lift to improve its partnership](https://goknit.com/case-studies/overtime)

### Aluminum Association Case Study

How the Aluminum Association Perfected Brand Messaging through Qual + Quant At Scale.

[Learn how The Aluminum Association used Knit’s insights](https://goknit.com/case-studies/how-the-aluminum-association-perfected-brand-messaging-through-qual-quant-at-scale)

### The Fertilizer Institute Case Study

The Fertilizer Institute assesses brand perception to uplevel its marketing efforts.

[Learn how The Fertilizer Institute improved its marketing with Knit’s insights](https://goknit.com/case-studies/the-fertilizer-institute-assesses-brand-perception-to-uplevel-its-marketing-efforts)

## Testimonials

### Cassie Jackson

> What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.

### Neil Solanky

> Knit’s ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target consumers.

### Ammar Mahmood

> Knit is an efficient and collaborative company that helps us maximize our research budget, while also providing us with AI research capabilities in an easy to use and understand way.

### Rob Vucinic

> We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.