Researcher-Driven AI in Action

Find out how NASCAR, Mars Wrigley, & Truth Initiative are leveraging Researcher-Driven AI across their end-to-end research workflows for agency-quality insights at DIY costs & speed.

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Maxwell Miranda, Senior Manager of Consumer Insights at NASCAR, sits down with Knit Co-Founder & CEO, Aneesh Dhawan, to show off how Knit's Researcher-Driven AI platform is fueling NASCAR’s ability to keep a pulse on its ever-evolving fandom. Aneesh and Max dive into how Researcher-Driven AI is allowing for NASCAR to get to "report-ready insights" to drive quicker decisions – while overviewing real world insights and findings uncovered through the Knit platform.

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Cassie Jackson, regional manager of innovation insights at Mars, sat down with Knit Co-Founder and CEO Aneesh Dhawan at Quirks Dallas (2024) to show off how Knit’s AI-powered quant/qual platform is fueling Mars’ innovation pipeline. Through the lens of a recent study on the Mints category, Cassie and Aneesh dive into how the Knit platform is enabling an unprecedented speed to insight for Mars, with its application of AI technology from study design to storytelling.

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Sarah Freeark, Director of Brand Marketing for the Truth Initiative, sat down with Knit Co-Founder & CEO, Aneesh Dhawan, at Qual360 in Washington, DC to speak on the importance of centering real quitters' experiences in Truth Initiative's campaigns and solutions, and how the sensitivity of the conversation can make it hard to gain Qual Insights at-scale. The pair discussed how Knit allows Truth Initiative to hear from young people about their journey with tobacco/nicotine – wherever they are most comfortable – to make Qual-at-Scale a real possibility.

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Dig into how Knit is applying Researcher-Driven AI across every step of the research process.

Survey Creation

Give Knit your research objectives and get an editable questionnaire in minutes.

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Sample & Fielding

Field with your own panel or customer list, or let us find respondents from our extensive list of panel partners.

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Analysis

Review key insights uncovered by Knit across both Quant & Qual data, dive deeper yourself, or ask Knit to answer any follow up questions you have along the way.

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Reporting

Tell your story to drive real impact by presenting directly from Knit or export your key insights directly into Powerpoint.

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Check out Knit’s Researcher-Driven AI Platform in action.
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