Knit Researcher-Driven AI

Knit helps researchers run agency-quality quant + qual research at DIY costs and speed, by taking the most time-intensive research tasks off their plate through Researcher-Driven AI.

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TRUSTED RESEARCH PROVIDER FOR 100+ BRANDS

Knit’s Researcher-Driven AI Platform empowers researchers through end-to-end AI Insights solutions – freeing up more time to focus on what matters most.

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Survey Creation

Let Knit instantly draft a questionnaire that leverages your past research and new objectives – all available in a doc-like editor to edit directly, comment feedback, or circulate with your team. Then, within that same day, your dedicated Knit Researcher will work with you to finalize, program, and launch the survey.

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Sample & Fielding

Whether you use your own audience or need more custom access through our global panel network of 65M+, Knit makes fielding effortless. And with both our AI and human researchers checking not just for bots or fraudulent respondents, but for video quality and more, we make sure every respondent passes the "sniff test" so your data is ready to drive impact.

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Analysis

Once your study is completed fielding, Knit’s AI immediately gets to work analyzing both your quant and qual data. Guided by your Knit-Generated Analysis Plan, Knit will prepare key cuts, charts, and more for all of your quant data, while preparing summaries, themes, and sub-themes from your videos or open-ends – with every generated insight cited, sourced, and transparent.

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Reporting

No more copying/pasting your charts into PowerPoint. With Knit, you can hop right in to review your topline report within 24 hours after fielding – complete with headlines, charts, key takeaways, and even Video Showreels for all of your key research objectives. Present out of Knit to allow for immediate drill-downs & follow-up questions, or export directly into PowerPoint to customize and edit your presentation with ease.

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Knit eliminates research’s most time-intensive tasks and delivers report-ready insights across both quant and qual data, so you can conduct more research. More quickly. With more depth.

Topline Report
within 24 hours

Go from research objectives to a draft of your report within days, guided by how you run research end-to-end.

Research’s most Time-
Intensive Work, Automated

Let Knit draft your questionnaire, identify key themes, or format your report, so you can spend your time on what matters most.

Quant & Qual
in a single study

Get access to the hard numbers through quant, alongside the “why,” reasoning, and emotions of qual in a single study.

Need a description here.

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We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”

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Knit’s ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research.”

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Knit has enabled us to expedite studies and streamline analysis by rapidly recruiting panels and leveraging AI for result assessment. This platform has been instrumental in conducting research efficiently for ourselves and our clients.

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Knit is an efficient and collaborative company that helps us maximize our research budget, while also providing us with AI research capabilities in an easy to use and understand way.

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How Mars Wrigley used Knit to get deep insights 6X faster
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How NASCAR leverages fan and non-fan insights to optimize its in-season tournament launch strategy
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How JBL Speakers concept tests its content with video feedback to better engage its target consumers
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Putting it simply, "AI-Powered Insights" solutions are falling short. Unintuitive. Inefficient. Uncontrollable – removing the researcher from the parts that matter most. At Knit, we believe in a different path – one that begins with you. Meet Researcher-Driven Al.

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